Quite obviously, the idea of logotype inspired me… And after watching this video http://www.ted.com/talks/lang/eng/paula_scher_gets_serious.html (posted by Professor Sullivan for my ART620 class), I thought to myself: I have nothing to lose. I’m ready for serious play! I took my first steps toward typeface design.
So, already having a business idea at work in my mind from earlier this year, I set to work. I settled on the name of Restoration designs and registered.
Next, the fun part: creating the logotype! I started a sketchbook of thumbnails and got to work in Illustrator to create the type forms. Utilizing the grid view in Illustrator, the formation of type seemed to flow naturally. I made sure to keep curves uniform and include the Old Style contrast that I love. The only aspect of these designs that is not created from scratch is the tagline, which features Baskerville (italic).
Sans serif, though…Even a surprise to me!
I fully expect this logotype to evolve over time, and I am open to discussion. However, as my first attempt, and truly an act of serious play, I am content.
For more information on my newly registered business, please visit http://www.restorationdesignsmd.com/. Side note: Adobe Muse is an absolutely wonderful program.