One of the first typographical items that stands out to me in my kitchen is the design on Harry and David’s “Moose Munch” container. The type is unlike many large brands; it features childlike writing to identify the product. Not only is “Moose Munch” written with the charming print of a child, but it is also styled to look as though it was written with a crayon. This choice of typeface stamps the product with a fun, familiar feeling–completely appropriate for a beloved snack food.
As shown by this product, friendly, informal typefaces can be utilized successfully to distinguish a brand.