Industrial typography: so simple, so graphic, so solid. For the sake of being a well-rounded researcher, I also document the typography of these industrial businesses. The CAM Construction sign may be found on Maiden Choice Lane in Catonsville, and the typography of Cockey’s Enterprises, Inc. is on the trash container in my yard.
Cockey’s typeface is clearly used for readability and identification, not branding or beauty. The CAM typography has more noticeable qualities, although it is still very basic and straightforward.
I understand the importance of using simple, direct, and highly readable typefaces; however, they are not visually stimulating to me. It is clear that I am more interested in creating a more recognizable typeface, with provocative contrasts and greater differentiation between strokes.