Suburban Typography

005 I feel that this picture embodies the typography of suburban America. Shopping centers thrive in cities and towns surrounding metropolitan areas; though everyone would love to be able to walk to a local grocery store, shopping centers like these are often the main source of everyday goods and services for the working and middle classes of the suburbs. The typography, I noticed, does not have to be fancy or establish a brand; it simply needs to deliver the store names. Besides the “Giant” logo on the top of the sign, each title on the shopping center sign is written in a plain, straightforward sans serif typeface.

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